5 Tips for Podcast Advertisers and Brands

Podcasting is a powerful resource for advertising agencies, brands, PR professionals, and marketers – but it can be difficult to get started. At Podchaser, we’ve written several articles (and will continue to write more) with expert advice for those looking to leverage the incredible power of podcasting.

Here’s a round-up of our articles for podcasting professionals.

Table of Contents:

• How Much Do Podcast Ads Cost? – 2022 Podcast Advertising Rates
• How to Use Podcasting as a PR Tool
• See How Many Listeners a Podcast Has
• How to Find Podcast Contact Information
• 6 Benefits of Being a Podcast Guest
• Get More Insights with Podchaser Pro

1) How Much Do Podcast Ads Cost? – 2022 Podcast Advertising Rates

If you’re an advertiser negotiating ad rates with a podcaster or network, you’ll need to know the standard cost of podcast advertisements. This article dives deep into different types of advertisements and their corresponding costs.

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2) How to Use Podcasting as a PR Tool

Podcasting is an incredibly powerful PR tool because audiences trust their favorite creators. This article discusses how to leverage podcasts for your PR campaign.

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3) How to See How Many Listeners a Podcast Has

Now that you’ve learned the PR value of podcasting, it’s time to find podcasters to work with. The first step is to vet potential partners and see how many listeners a podcast has.
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4) How to Find Podcast Contact Information

Once you’ve seen how many listeners a podcast has, the next step is to reach out. This article explains how to quickly contact a podcast.

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5) 6 Benefits of Being a Podcast Guest

If your client is trying to promote their work, look no further than booking them as a podcast guest. This article shares 6 benefits of being a podcast guest, including networking, SEO, and more!

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Get More Insights with Podchaser Pro

In addition to these articles, Podchaser provides an even larger resource for podcast professionals, and it’s a pretty big deal. It’s called Podchaser Pro, which utilizes Podchaser’s one-of-a-kind database to provide unparalleled data and insight into individual podcasts. 

With Podchaser Pro, you gain access to reach, demographics, verified contact information, a Power Score of a show’s influence, robust metadata, and more. Within minutes, you can discover, target, and contact the perfect podcasts for your campaign.

Learn More about Podchaser Pro

Free eBook Download: The Ultimate Guide to Effective Podcast Advertising in 2023

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