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Top 10 Podcast Advertising Agencies

  • Podchaser

    • What are podcast advertising agencies? Simply put, a podcast advertising agency is any company that helps connect advertisers to podcasts who are looking for advertisers.

    In this article we’ll give a short overview of 11 podcast advertising agencies, and include notable podcasts and brands that those companies have worked with. We’ve also highlighted networks that are exclusive: which means that they only work with podcasts in their network.

    Table of Contents

    1) Ad Results Media

    Ad Results media specializes in audio, podcasts, and YouTube. They negotiate preferred rates, flight the ads, manage the product seeding to endorsers, and facilitate all host onboarding.

    2) Authentic 

    Authentic, is a Podtrac Company, and has been working with podcasters to find advertisers and vice versa for ten years.

    3) Havas

    Havas SA is a French multinational advertising and public relations company, headquartered in Paris, France. It operates in more than 100 countries and is one of the largest global advertising and communications groups in the world.

    • Exclusive Network: No

    4) True Native Media

    True Native Works directly with both podcasters and advertisers. Using their contact in both groups to find best podcast/advertiser match-ups

    5) Midroll

    The undisputed king of podcast advertising agencies. They are a huge agency that works with many high profile podcasts.

    6) Public Media Marketing

    Public Media Marketing is an independent representative with exclusive partnerships with several of the most listened to and groundbreaking shows available today. They intentionally offer a small but exclusive portfolio of programs as we super-serve our sponsors’ needs both directly and with advertising agency partners

    7) Oxford Road

    Oxford Road has been working in the podcast advertising space since 2013. Their approaches focus on constant optimization of data versus the set-it-and-forget-it approach of  traditional advertisers.

    8) Veritone One 

    Veritone One works with advertisers in several mediums, including Youtube, radio, TV, and of course, podcasts. They help advertisers target the right podcasts using proprietary performance data and an “aiWARE-enabled actionable intelligence.”

    3 Self-serve Podcast Advertising Platforms

    In various ways, these platforms allow advertisers to connect with podcasts without an agency as a middleman.

    1) Podchaser Pro

    pro landing

    Podchaser Pro allows advertisers to find podcasts themselves  – with no middleman. Utilize the world’s most comprehensive podcast database to find podcasts based on Power Score of the show’s influence, verified contact information, and unique demographic data.

    2) Spotify Ad Studio

    Spotify Ad Studio is built for advertisers who want to advertise on Spotify podcasts. All you need to do is set a budget, define the audience you’re looking for, and provide a script. Spotify takes it over from there.

    3) Acast Self-serve

    Acast’s self-serve platform gives advertisers access to 88,000 exclusive shows and 430 million monthly downloads. Just sign up for free, set your budget, target your audience, and then use Acast’s insights to track the performance of your campaign.

    Free eBook Download: The Ultimate Guide to Effective Podcast Advertising in 2023

    effective podcast advertising ebook

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